Balrampur Chini Mills

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	BSTA012	Electronic Format: Rs. 300; courier (within India):Rs. 25 Extra Themes -
Case Length	:	15 Pages
Period	:	1990 - 2005
Pub Date	:	2005
Teaching Note	:	Not Available
Organization	:	Balrampur Chini Mills
Industry	:	Sugar
Countries	:	India

Abstract:

Balrampur Chini Mills, the largest sugar manufacturer in India, is also one of the most efficient producers of sugar in the country. High capacity utilisation rates, good recovery of sugar and a well-diversified business model with revenue streams from sugar, alcohol derivatives and power have kept Balrampur afloat even during the sugar industry's lean years. Balrampur has also been remarkably successful in acquiring inefficient sugar mills and turning them around. Once Balrampur acquires a plant, it invests heavily in automation, process development, and on upgrading the plant and equipment. Over the years, Balrampur has increased the scale of operations through both capacity expansion and acquisitions.

In recent times, competition has been intensifying for Balrampur. At the same time, with many of the low hanging fruits having been plucked, there are no underperforming sugar mills suiting the company's requirements up for sale in the Indian state of Uttar Pradesh. Balrampur's management is wondering what moves the company should make to build on the competitive advantages that have been created in the last two decades.